Platform — Layer 05

Operations & Growth

Acquisition is expensive. Retention is where the margin is.

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analytics — multi-dimensional overview
Analytics dashboard with GGR by category, player heatmap by hour, top players and net deposit trends
Category mix, hourly player heatmap, top players and settlement detail on one screen.

Player intelligence

  • Behavioural profiling across deposit, play and session patterns
  • Automatic segmentation with custom segment builder
  • Churn risk and value scoring
  • Cohort analysis by acquisition source, market and period

Business intelligence

  • Visual dashboards with configurable metrics
  • Multi-dimensional filtering across brand, market, vertical, provider and channel
  • Scheduled reports delivered to your team
  • Data export for your own warehouse

CRM and messaging

  • Campaign targeting driven by live segments
  • In-app messaging, email, SMS and Telegram delivery
  • Push notifications to native apps
  • Trigger-based automation on player events
  • A/B testing with result reporting

Player support

  • Integrated live chat with agent routing and queue management
  • Ticketing with SLA tracking
  • Canned responses in every supported language
  • Full conversation history attached to the player profile

Affiliate tracking

Attribution that survives the handoff between a link, an app install and a first deposit.

  • Link and campaign tracking with attribution
  • Configurable commission models
  • Affiliate portal with self-service reporting
  • Automated settlement